- Signing up triggers a donation towards keeping cats in homes through the Petfinder Foundation
Purina Pro Plan has partnered with actress and neuroscientist Mayim Bialik to kick-off The LiveClear Challenge, encouraging cat owners with cat allergen sensitivities to discover the life-changing power of Pro Plan LiveClear, the first and only cat food that reduces the major allergen in cat hair and dander. For each person who signs up at proplanliveclear.com through the end of the year, Pro Plan will donate $5 to the Petfinder Foundation, up to $25,000, to fund a cat retention grant program that helps keep cats in happy homes – regardless of allergen sensitivities.
Purina Pro Plan은 배우이자 신경과학자인 Mayim Bialik과 파트너 관계를 맺고 The LiveClear Challenge를 시작하여 고양이 알레르기 항원에 민감한 고양이 집사에게 Pro Plan LiveClear의 삶을 바꾸는 힘을 발견하도록 장려했다.
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8878251-cat-allergens-liveclear-challenge-purina-pro-plan-mayim-bialik/
As many as 1 in 5 adults are sensitive to cat allergens. While many people think cat hair is the problem, it's actually what's on it—a protein called Fel d 1 that cats produce in their saliva. When cats groom, Fel d 1 gets on their hair and skin through the saliva, then into the environment when they shed. When cats eat Pro Plan LiveClear, the key ingredient – a specific protein sourced from eggs – binds to Fel d 1 and safely neutralizes it in the cats' mouth. By reducing the active allergen in saliva, it reduces the allergen transferred to the hair and dander when grooming, ultimately reducing the allergen in the environment.
성인 5명 중 1명은 고양이 알레르겐에 민감하다. 많은 사람들이 고양이 털이 문제라고 생각하지만 실제로는 고양이가 타액에서 생산하는 Fel d 1이라는 단백질이 그 위에 있다. 고양이가 그루밍을 할 때 Fel d 1은 타액을 통해 머리카락과 피부에 닿은 다음 흘리면 환경으로 들어간다. 고양이가 Pro Plan LiveClear를 먹으면 핵심 성분인 달걀에서 추출한 특정 단백질이 Fel d 1에 결합하여 고양이의 입에서 안전하게 중화된다. 타액의 활성 알레르겐을 줄임으로써 머리카락에 전달되는 알레르겐과 그루밍시 비듬을 줄여 궁극적으로 환경의 알레르겐을 감소시킨다.
"As a neuroscientist and all-around science 'nerd' myself, I appreciate the decade of research that went into developing Pro Plan LiveClear and what it means for cat-lovers like me," said Bialik. "Several people close to me are sensitive to cat allergens, including my boyfriend, and while I take many steps already to manage allergens in my home, it's often not enough. I'm taking The LiveClear Challenge with my three cats so that hopefully those I love can feel more comfortable being in my home and getting closer to my cats."
Bialik은 "Pro Plan LiveClear를 개발하는 데 걸린 10년 간의 연구와 저와 같은 고양이 애호가들에게 의미하는 바에 감사드립니다. 저와 가까운 사람들은 제 남자 친구를 포함하여 고양이 알레르겐에 민감합니다. 제가 집에서 알레르겐을 관리하기 위해 이미 많은 조치를 취하고 있지만 충분하지 않은 경우가 많습니다. 저는 고양이 세 마리와 함께 LiveClear Challenge에 참여하고 있습니다. 저는 집에 있는 것이 더 편안하고 고양이에게 더 가까워지는 것을 좋아한다."라고 말한다.
Current methods for managing cat allergens can impact the relationship between cats and their owners, as owners are often instructed to limit the time or activities with the cat, isolate the cat in the home or even remove the cat from the home altogether. Other methods, like intensive cleaning, are designed to manage the allergen after it gets into the environment.
고양이 알레르겐을 관리하는 현재의 방법은 고양이와의 시간이나 활동을 제한하거나, 집에서 고양이를 격리시키거나, 심지어는 집에서 고양이를 완전히 내보내도록 지시받기 때문에 고양이와 주인 사이의 관계에 영향을 미칠 수 있다. 집중 세척과 같은 다른 방법은 알레르겐이 환경에 유입된 후 관리하도록 설계되었다.
"With Pro Plan LiveClear, the allergen is neutralized at its source in the cat's mouth," said Bialik. "It's a pretty ingenious way to approach this problem, and one that can help cats and cat owners alike."
While not intended to replace other methods for managing allergens, Pro Plan LiveClear can add another measure to help reduce the allergen burden in cat-owning households.
알레르겐 관리를 위한 다른 방법을 대체하기 위한 것은 아니지만 Pro Plan LiveClear는 고양이 소유 가정의 알레르겐 부담을 줄이는 데 도움이 되는 또 다른 조치를 추가할 수 있다.
Pro Plan LiveClear is available at pet specialty and online retailers in six formulas, including Adult Chicken & Rice, Adult Salmon & Rice, Adult Sensitive Skin & Stomach Turkey & Oatmeal, and the newest formulas Adult Weight Management, Adult Indoor and Adult 7+ Prime Plus.
Pro Plan LiveClear는 6가지 포뮬러로 반려동물 전문점 및 온라인 소매점에서 이용할 수 있다.
About Nestlé Purina PetCare
Nestlé Purina PetCare creates richer lives for pets and the people who love them. Founded in 1894, Purina has helped dogs and cats live longer, healthier lives by offering scientifically based nutritional innovations. Purina manufactures some of the world's most trusted and popular pet care products, including Purina ONE, Pro Plan, Fancy Feast and Tidy Cats. Our more than 8,000 U.S. associates take pride in our trusted pet food, treat and litter brands that feed 49 million dogs and 66 million cats every year. More than 500 Purina scientists, veterinarians, and pet care experts ensure our commitment to unsurpassed quality and nutrition. Purina Pro Plan is a leader in the advanced nutrition category, with more than 140 targeted formulas to help your pet thrive throughout every stage of life. For more information, visit www.proplan.com or follow @ProPlan on Twitter, Instagram, or Facebook.
Purina promotes responsible pet care through our scientific research, our products and our support for pet-related organizations. Over the past five years, Purina has contributed more than $150 million towards organizations that bring, and keep, people and pets together, as well as those that help our communities and environment thrive.
- 웹사이트 : www.purina.com/
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