미국 최고의 반려견 보육, 보딩 및 스파 프랜차이즈 도그토피아(Dogtopia)가 모든 반려인들이 스트레스를 풀고 갈 수 있는 가상 놀이방을 출시했다. 이 사이트는 반려견과 반려인에 대한 따뜻한 이야기, 연재 만화, 독점 비디오, 설문 조사 등을 제공한다.
팬데믹 기간 중 반려동물과 집에서 보내는 시간이 많아지면서, 반려인들에게도 재미에 동참할 수 있는 공간을 제공하고 싶었다는 것이 사이트를 만든 도그토피아의 취지이다.
Dogtopia, the nation's leading dog daycare, boarding and spa franchise, announced today the launch of its Virtual Playroom for all dog lovers to go and de-stress. Dogtopia daycare has always offered a place for dogs to go to socialize and have fun – now it extends a virtual opportunity for dog lovers to do the same. The site features heartwarming stories about dogs and their pet parents, a meme generator, Peanuts comic strips, exclusive videos, polls and many more fun, interactive activities. This platform can be accessed via www.dogtopia.com/virtual-playroom.
"During the pandemic, we've noticed that our pet parents are spending a lot of time enjoying our webcams and ensuring their dog participates in our in-store events like birthday parties and themed dress up days – we love the fact our pet parents are living vicariously through their dogs," said Neil Gill, CEO and President of Dogtopia. "We wanted to give our pet parents a place to join in on the fun while they are spending more time at home."
In February, the Dogtopia website experienced more than 250,000 visits and pet parents spent more than an hour and half on average each day watching their pups on webcams, so the Dogtopia team knows it is a valuable and informative resource for pet parents. However, by adding an element of entertainment and escapism with this virtual playroom, it can increase engagement and build an even stronger community among pet parents.
The fun of the Virtual Playroom is completely aligned with the experience a dog can have at Dogtopia, aka "The Most Exciting Day Ever" as well as the furry friendships that are made in daycare. "Every day at Dogtopia is truly the most exciting day ever, and this is a great opportunity to share with everyone the joy our teams experience with the dogs every single day," said Chelsea Ledbetter, franchisee of Dogtopia in The Woodlands, Texas.
At Dogtopia, dogs enjoy an open-play environment with protective rubber flooring to ease joints while promoting safe socialization, exercise, education and fun. Dogtopia's daycare rates are all-inclusive with meals prepared according to each pet parent's request at no extra charge, or pet parents can bring their own food. Dogtopia's webcams also provide pet parents with peace of mind and the ability to check in on their pups when they are away. The Dogtopia family is composed of both single-unit and multi-unit operators, including husband and wife teams, father and daughter/son duos, siblings and many different types of business owners.
Founded in 2002, Dogtopia is an early pioneer and innovator in the pet services industry, offering an experience focused on quality of care, safety and transparency in the market. With an emphasis on education, exercise and safe socialization for dogs, pet parents have the assurance of leaving their beloved furry family members in the hands of trained professionals in an environment created with the safety of dogs in mind. For more information, visit www.dogtopia.com.
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