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BARK, A Leading Brand for Dogs, to List on NYSE Through Merger with Northern Star Acquisition Corp.

BARK (이미지: 페이스북)

 

NEW YORK, Dec. 17, 2020

 

  • BARK serves over 1 million dogs monthly through BarkBox and Super Chewer subscriptions and broad retail distribution of its comprehensive suite of best-in-class, proprietary products
  • Digitally-led organization leverages vast customer data to develop and distribute curated assortments of dog products ranging from toys to food
  • Well positioned to be category leader across the four primary channels for dogs: Fun, Food, Home and Health
  • Industry leading momentum: projected revenues of approximately $365 million and gross margins of approximately 60% for fiscal year ending March 31, 2021, 179% YoY increase in revenue from new product lines in first half of FY2021, and net revenue CAGR FY2020-FY2023 of over 40%
  • Transaction values BARK at an enterprise value of approximately $1.6 billion and is expected to provide up to $454 million of gross cash proceeds to invest in the acceleration of new and existing product lines as well as international expansion
  • Top-tier institutional investors, including Fidelity Management & Research Company LLC, Senator Investment Group, the Federated Hermes Kaufmann Funds, and affiliates of the Santo Domingo Group, among others, are supporting the transaction with an upsized $200 million fully-committed PIPE
  • Existing BARK shareholders and management will retain 100% of their equity in the combined company
  • Northern Star's units will be able to be separated voluntarily by holders commencing on or about December 18, 2020

 

Barkbox, Inc. ("BARK" or the "Company"), a leading global omni-channel brand for dogs, and Northern Star Acquisition Corp. ("Northern Star") (NYSE: STIC.U), a publicly traded special purpose acquisition company, today announced that they have entered into a definitive merger agreement. As a result of the transaction, which values the Company at an enterprise value of approximately $1.6 billion, BARK will become a publicly listed company on the New York Stock Exchange under the new ticker symbol, "BARK".

 

개를 위한 선도적 글로벌 옴니채널 브랜드 Barkbox, Inc.("BARK"또는 "Company") 및 공개적으로 거래되는 특수 목적 Northern Star Acquisition Corp.("Northern Star") (NYSE : STIC.U) 인수 회사는 오늘 최종 합병 계약을 체결했다고 발표했다.  16억 달러의 기업 가치로 회사를 평가하는 거래의 결과로 BARK는 새로운 시세 기호 "BARK"로 뉴욕증권거래소에 상장된 회사가 될 것이다.

 

 

Founded in 2012 by Matt Meeker, Henrik Werdelin and Carly Strife, BARK is the world's most dog-centric company devoted to making dogs and their owners happy with the best products, services and content. The Company's current offerings, available through www.barkbox.com, include BarkBox, its renowned, customized, internally designed and sourced, and cleverly themed monthly box of toys and treats, Super Chewer (highly durable rubber toys), BARK Home (everyday products), BARK Bright (dental, health and wellness), and BARK Eats (personalized food blend service).

 

2012년 Matt Meeker, Henrik Werdelin  Carly Strife가 설립한 BARK는 최고의 제품, 서비스 및 콘텐츠로 개와 보호자를 행복하게 만드는 데 전념하는 세계에서 가장 개 중심적인 회사이다. www.barkbox.com을 통해 이용할 수 있는 회사의 현재 제품에는 BarkBox, 그 유명한 맞춤형, 내부 설계 및 소싱, 그리고 영리한 테마의 월별 장난감 및 간식 상자, Super Chewer(고 내구성 고무 장난감), BARK Home (일상 제품), BARK Bright(치과, 건강 및 웰빙) 및 BARK Eats(맞춤식 혼합 서비스) 등이 포함된다. 

 

 

BARK's innovative, high-quality products are distributed directly to consumers via its BarkBox, Super Chewer and BARK Bright Dental subscriptions and are available through Amazon.com as well as 23,000 retail locations including Target, Petco, PetSmart and Costco, among many others. The Company's omni-channel sales approach, data-driven platform and consistent customer engagement through direct contact and social media enable it to reach over 1 million active subscribers every month.

 

BARK의 혁신적인 고품질 제품은 BarkBox, Super Chewer 및 BARK Bright Dental 구독을 통해 소비자에게 직접 배포되며 Amazon.com과 Target, Petco, PetSmart 및 Costco를 비롯한 23,000개의 소매점을 통해 제공된다. 회사의 옴니채널 판매 접근 방식, 데이터 기반 플랫폼 및 직접 연락 및 소셜 미디어를 통한 일관된 고객 참여를 통해 매달 1백만 명 이상의 활성 구독자에게 도달할 수 있다.

 

 

Pet industry sales reached $96 billion in 2019 and are expected to grow significantly over the coming years.  BARK is well positioned to capitalize on these strong industry trends through growth in new subscribers, development of new proprietary products and expansion of distribution channels.

 

반려동물 산업 매출은 2019년에 960억 달러 이르렀으며 향후 몇 년 동안 크게 성장할 것으로 예상된다. BARK는 신규 가입자 증가, 새로운 독점 제품 개발 및 유통채널 확장을 통해 이러한 강력한 산업 동향을 활용할 수 있는 좋은 위치에 있다. 

 

 

About BARK

 

BARK is the world's most dog-centric company, devoted to making dogs happy with the best products, services and content. BARK's dog-obsessed team applies its unique, data-driven understanding of what makes each dog special to design playstyle-specific toys, wildly satisfying treats and wellness supplements, and dog-first experiences that foster the health and happiness of dogs everywhere. Founded in 2012, BARK loyally serves dogs nationwide with monthly subscription services, BarkBox and Super Chewer; a curated e-commerce experience on BarkShop.com; custom collections via its retail partner network, including Target and Amazon; wellness products that meet your dogs' needs with BARK Bright; and a personalized meal delivery service for dogs BARK Eats. At BARK, we want to be the people our dogs think we are and promise to be their voice until every dog reaches its full tail-wagging potential. Sniff around at bark.co for more information.

 

BARK는 최고의 제품, 서비스 및 콘텐츠로 반려견을 행복하게 만드는 데 전념하는 세계에서 가장 반려견 중심의 회사이다. BARK의 개에 집착하는 팀은 각 개를 특별하게 만드는 요소에 대한 고유한 데이터 기반 이해를 적용하여 플레이 스타일별 장난감, 매우 만족스러운 간식 및 웰빙 보충제, 개가 어디에서나 건강하고 행복하게 만드는 개 우선 경험을 디자인한다. 2012년에 설립된 BARK는 월간 구독 서비스, BarkBox  Super Chewer를 통해 전국의 개에게 충성스럽게 서비스를 제공한다.

 

 

About Northern Star Acquisition Corp.

 

Northern Star Acquisition Corp. is a special purpose acquisition company formed for the purpose of effecting a merger, capital stock exchange, asset acquisition, stock purchase, reorganization or similar business combination with one or more businesses or entities in the beauty, wellness, self-care, fashion, e-commerce, subscription and digital-media sectors.

 

Northern Star Acquisition Corp.는 합병, 자본 증권 거래소, 자산 취득, 주식 매입, 개편 또는 미용, 웰빙, 자기관리 분야에서 하나 이상의 기업 또는 법인과 유사한 사업 결합을 수행하기 위해 형성된 케어, 패션, 전자 상거래, 구독 및 디지털 미디어 부문 특수 목적 인수 회사이다. 

 

 

The management team and Board of Directors are composed of veteran consumer, media, technology, retail and finance industry executives and founders, including Joanna Coles, Chairwoman and Chief Executive Officer, and Jonathan Ledecky, President and Chief Operating Officer.

 

Ms. Coles is a creative media and technology executive who in her previous roles as editor of two leading magazines and Chief Content Officer of Hearst Magazines developed an extensive network of relationships at the intersection of technology, fashion and beauty. Ms. Coles currently serves as a special advisor to Cornell Capital, a $3.5 billion private investment firm, and is on the board at Snap Inc., Sonos, Density Software, and Women Entrepreneurs of New York City. Mr. Ledecky is a seasoned businessman with over 35 years of investment and operational experience.

 

He has executed hundreds of acquisitions across multiple industries and raised over $20 billion in debt and equity. He is also co-owner of the National Hockey League's New York Islanders franchise since 2014 and a prior owner of the Washington Wizards and the Washington Capitals. For additional information, please visit https://northernstaric.com.

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